A New Chapter: Building The Nice Company with SKU
If you’ve been following our journey, you know we’ve always believed that everyday essentials deserve more care, more thoughtfulness, and simply… to feel nicer.
Today, we’re excited to share a meaningful update about where we’re heading next.
Growing with the Right Partners
Over the past few months, we’ve had the opportunity to work closely with SKU, a leading CPG accelerator that partners with early-stage brands to help them scale thoughtfully and sustainably.
This experience has been incredibly valuable for us. It’s pushed us to step back, rethink, and refine not just our products, but our entire brand foundation:
- What do we truly stand for
- How do we show up in people’s daily lives
- And how can we build something that lasts
Through this process, one idea kept coming back again and again:
we’re not just building products — we’re building a brand around comfort, care, and elevated everyday experience.
Introducing: The Nice Company
As part of this evolution, we’re beginning a gradual transition from The Nice Bum into something bigger:
The Nice Company
This isn’t just a name change.
It’s a reflection of a broader vision — one where we go beyond a single product category and rethink all the little things people use every day.
From facial tissues to flushable wipes, and beyond, our goal is simple:
To turn everyday essentials into moments of care.
What This Means for You
In the coming months, you’ll start to notice some changes:
- New packaging that feels more at home in your space
- Updated product names that are clearer and more intuitive
- A more unified look and feel across everything we do
But what won’t change is what matters most:
- The same product quality you trust
- The same focus on comfort and gentleness
- The same intention behind every detail
Think of it as the same brand you love — just growing into its full potential.
Still Thoughtful. Just Bigger.
This transition is happening gradually, and we’re being very intentional about making it smooth.
You might see both names — The Nice Bum and The Nice Company — side by side for a while. That’s by design. We want to make sure everything feels familiar, not confusing.
Thank You for Being Part of This
None of this would be possible without you.
Every order, every piece of feedback, every time you chose us over something else — it all helped us get here.
We’re still at the beginning of this journey, but we’re building something we truly believe in.
Something simple, but meaningful.
Something nicer.
The Nice Bum (soon to be The Nice Company)