Tissues are trivial, but it's about our daily life.
The Nice Bum is where luxury meets everyday care. We create zero-dust, buttery-soft facial tissues and truly flushable, EDI-water wipes — crafted like skincare, designed to turn every wipe into a little moment of comfort. Because life’s too short for scratchy tissues and fake flushables.
Our Journey
The Nice Bum started with one simple frustration: ordinary tissues and wipes just weren’t good enough. They were dusty, scratchy, and left behind more problems than they solved.
So we set out on a mission to reinvent the category.
We spent years researching the softest, cleanest, most sustainable materials we could find. We tested formulas, and refused to settle until our tissues were completely dust-free and our wipes were made with surgical-grade purified water — safe even for the most sensitive skin.
Today, The Nice Bum is no longer just an idea — it’s on shelves across North America, helping thousands of homes experience a softer, cleaner, more eco-friendly way to care for themselves. And we’re just getting started.
Founders
We’re not a faceless corporation — we’re a family that wanted something better.
As founders, we were tired of tissues that left dust everywhere and wipes full of harsh chemicals. We wanted something so soft, so clean, and so safe that we’d feel proud to use it on ourselves, our kids, and yes — even our pets.
So we rolled up our sleeves, traveled to factories, tested countless prototypes, and wouldn’t stop until we got it right. The result?
The softest, dust-free tissue and the purest, truly flushable wipe we could imagine.
For us, this brand is personal. Every product we make is something we use at home — and if it’s not good enough for our family, it’s not good enough for yours.
